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New York | Rob Smith | Breaking the Gender Binary in Retail

  • Meatpacking District New York, 10014 United States (map)

Join us for some evening inspiration with Rising Minds for Pride month as we interview Rob Smith from the Phluid Project, New York`s first gender-neutral clothing store that has evolved to become a global brand.

Rob, a retail veteran, will discuss initially starting out by filling a consumer gap by focusing on gender-neutral clothing and moving to create a gender-free brand that connects through activism and community. The Phluid Project has been profiled in publications such as the New York Times, WWD and Teen Vogue and featured in retailers such as Bloomingdales and Nordstrom.