Turning Children into Industrial Revolutionaries

Adriana Goldenberg of SAM Labs discusses how all consumer markets, including hardware technology, are moving away from mass production and into bespoke innovations and learning. 

Now, more than ever, children and entrepreneurs have got access to playthings and makethings, to turn their ideas to reality, to learn while playing. The company's creation, SAM (www.samlabs.com) was born from trial and error, a hundred prototypes finally landing on the shelves of Selfridges.