Now design has earned a seat at the table, what should we do with it? Is this common question the wrong way around?
The rise of design thinking has seen the commodification of design in the business world, but has business earned a seat at the design table?
Do they have the organisational maturity to launch and sustain a culture of design and is business a table design should want a seat at?
Maybe we all need to be at a bring-and-share picnic.
Andy Polaine, designer, author and Regional Design Director for APAC at Fjord, unpacked this thorny issue as part of our global series exploring The Future of Design Ethics.