Dr Benjamin Wild will consider the appeal of Heritage for companies and consumers throughout luxury and how to create it in a contemporary context.
The Rising Interview
Where are you right now?
At my dining table. Pens, papers, portable technology and gin and tonic all within reach (on the last point, it has gone 6pm).
Where do you go when you need inspiration?
Idleness. A gift or curse?
The biggest curse. To squander talent, time and resources is a wicked waste.
To Bitcoin, or not to Bitcoin?
Most definitely not. Still yet to get my head around this.
Liberal Democracy or Democratic Liberalism?
Carpe Diem or nosce te ipsum (know thyself)?
The latter facilitates the former, surely?
Last app opened?
Honestly, probably Spotify or DomiNations.
Last book read?
Pretty much simultaneously: Tuula Karjalainen, Tove Jansson: Work and Love and Joanne Finkelstein, The Fashioned Self.
Difficult. I tend to pick and choose from Spotify, but I return a lot to Sufjan Stevens, Illinoise and Neko Case, Middle Cyclone.
What’s the best piece of advice you’ve received?
Not really advice, but my favourite quote - which if kind of similar, from Leopold von Ranke: Neither blindness nor ignorance corrupts people and governments; they soon realise where the path they have taken is leading them, but there is an impulse within them, favoured by their natures and reinforced by their habits, which they do not resist. He who overcomes himself is divine. Most see their ruin before their eyes, but they go on in to it.
What’s the best piece of advice you’ve ever bestowed?
Probably along the lines of, Never wear that again.
If you could be anywhere, where would it be?
In a situation where I feel more valued and where I can use my time and experience more effectively.Otherwise, sitting down to a hearty meal with friends and family.
If you could be remembered for one thing, what would it be?
Just one thing: Integrity. Other things: making the most of the time, talent and resources I had access to. And, no less importantly, remembered for being well-dressed and well-presented.
In the next three years what innovation will have the greatest impact on technology/business/culture?
The ease with it is now possible to part with money you may not possess will have all manner of social and cultural consequences. As Frederic Jameson has written, people's conception of self and society is often wrapped up in their conception of money and the more fluidic this becomes, the more blurry our identities tend to become.