Sheryl Connelly | Ford | How do we build the Self-Driving Car?

Sheryl Connelly | Ford | How do we build the Self-Driving Car? | RISING MINDS | Free talks exploring the intersection of technology, business and culture.

With the news that Autonomous Emergency Braking (AEB) systems will become a standard feature of all cars from 2022 automated driving technology is rapidly being integrated into vehicles with a view to having fully Autonomous (self-driving) cars in the future. Before the opportunities this will lead to can be discovered the ethical dilemmas a self-driving car will encounter in the real world have to be explored. How far away is the self-driving car?

Sheryl Connelly has been the in-house Futurist at Ford Motor Company for over a decade. She is responsible for identifying global trends, exploring potential implications and cascading the futuring insights throughout the company. She is a member of the Global Advisory Council on transportation for the World Economic Forum. Fast Company magazine named her one of the Most Creative People in Business in 2013 and 2015. She has been a featured speaker at TED Global, lectured at Wharton School of Business and appeared on CBS This Morning with Charlie Rose. Sheryl will be discussing trends in Automated Vehicle technology and beyond, the challenges involved in building a fully Autonomous Vehicle, and the role of robotics in our lives.