Dr. Chris McGinley | RCA | Empathy: Understanding the messiness of everyday life

Dr. Chris McGinley | RCA | Empathy: Understanding the messiness of everyday life | RISING MINDS | Free talks exploring the intersection of technology, business and culture.

A designer's empathy for their audience is critical to the success of the products and services they design. Chris McGinley is an expert in the people-centred design techniques that can help build empathy between designers and those for whom they design. Over the course of 30 minutes, he'll share what he's learned about the messiness of our everyday lives, and how that helps us create a better, more accommodating world.


Where are you right now?
At my desk, typing frantically before I jump on my bike and head home.
Where do you go when you need inspiration? 
The shower.
Idleness. A gift or curse? 
Sounds like a gift, but I’m sure I’d consider it a curse if it made up a large part of my life.
To Bitcoin, or not to Bitcoin? 
Not (but they could be onto something)
Liberal Democracy or Democratic Liberalism? 
Vote YES ;)
Carpe Diem or nosce te ipsum (know thyself)?
Carpe noctem
Last app opened? 
Last book read?
Heart of a Dog by Bulgakov. Unless you count reading to my son last night, in which case - Only One You by Linda Kranz
Favourite Album?
Impossible. I can tell you my most recent gigs – ‘The Damned’, ‘Billy Idol’ and ‘King Creosote’ - make of that what you will.
What’s the best piece of advice you’ve received?
Perfection is boring
What’s the best piece of advice you’ve ever bestowed?
Don't underestimate the power of perseverance
If you could be anywhere, where would it be? 
Pretend fishing over my folks staircase with my toddler son; or Rock Bar Mother, Tokyo.
If you could be remembered for one thing, what would it be? 
80s movie knowledge? Really I don't know. I’m trying to work that out for myself.