Debbi Evans | Libertine | Bootstrapping a Media Brand

Debbi Evans | Libertine | Bootstrapping a Media Brand | RISING MINDS | Free talks exploring the intersection of technology, business and culture.

Debbi launched Libertine in April 2013 after years of frustration with women's media. One year on and mid-pivot, she'll be talking about the challenges of launching a media brand on a shoestring and the importance of a resourceful, experimental approach to carving out new revenue streams. 


Where are you right now?
Desk. I've been without mobile data for two months and it's the best thing ever.
Where do you go when you need inspiration? 
Wimbledon common with the dog. He gives me all my best ideas.
Idleness. A gift or curse? 
A curse.
To Bitcoin, or not to Bitcoin? 
To Bitcoin if you can understand how.
Liberal Democracy or Democratic Liberalism? 
Democratic Liberalism.
Carpe Diem or nosce te ipsum (know thyself)?
Nosce te ipsum but I would never say that to anyone with a straight face.
Last app opened? 
Last book read?
Flash Boys by Michael Lewis, about the origin of high frequency trading. Reads like a thriller but it's terrifying because it's true.
Favourite Album?
Ugh, too many. Gaelle, Transient or Prince's Sign of the Times.
What’s the best piece of advice you’ve received?
If you're trying to justify whether to put something off: will this particular piece of procrastination impact your life in five years time? If it will, just get on with it already.
What’s the best piece of advice you’ve ever bestowed?
If it takes less than five minutes, do it now (especially if it helps someone else) (am very mindful of how late this interview is as I type this).
If you could be anywhere, where would it be? 
Rifling through inventions at the MIT Media Lab. Or the St Vincent jazz festival.
If you could be remembered for one thing, what would it be?
Rebranding feminism.