04.15 | LDN | Delphine Reynaud, Traackr
The Rise of Influencer Marketing
Development strategist Delphine Renaud (Traackr, Courvoisier The Future 500) with a background specialised in experiential and engagement helps us navigate the rise of the influencer, who they are, and how to engage with them.
With the advent of the social web, marketing is facing its biggest challenge yet at the junction of technology and humanity. Engagement is no longer an option and establishing relationships key to marketing success, especially with the individuals who have gained credibility and authority. Modern marketers need to equip themselves with tools, skills and processes but most importantly with the right mindset to benefit from an opportunity like never before to engage and build loyalty.